Best PracticesEnterprise

Video for Insurance Companies

The insurance industry is expanding; staying at the top of the market is no simple feat! Competition is coming from all angles and digital disrupters are creeping around every corner to grab their share of the market. Top insurers are finding new and improved buyers. These buyers are savvy and they expect low prices along

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What Makes for a Women-Friendly and Productive Workplace?

It’s terribly unfortunate that even in this day and age, women have yet to be completely incorporated in the tech world. The territory is still considered male-dominated, with women occupying less than 30% of tech jobs, according to the Huffington Post (July 2016). There’s a correlation there with a series of disturbing harassment cases that

Best PracticesEducationEnterprise

How to Make Great Video: Brainstorming for Your Next Video

Part of an on-going series about how to make great videos, without needing specialized tools. Read more here. In the last post, we finished editing your video. That’s it! You’re done! Now, it’s time to start thinking about your next video. Sometimes, it’s obvious where to go next. If your first video was the beginning

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Why Transcoding is Important

Transcoding is a process in video processing in which the video is reformatted from one format/codec (internal structure) into a new format/codec. . It’s an important part of making sure that video can be viewed wherever it’s delivered, so it’s worth taking a little time to understand. There are several goals that the transcoding helps

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How to Make Great Video: Video Editing

Part of an on-going series about how to make great videos, without needing specialized tools. Read more here. Last time, we looked at some slightly more advanced ways to get great quality audio. So now, you should have a completed video! Well, almost complete. It’s tempting to just post as soon as you’re done filming,

Best PracticesEducation

Introduce Yourself: Why Professors Should Do Video Introductions

Recently I was spending some time with my family. Since several of them were at University, I heard a lot about college life.  My nephew had just started at Uni and was describing his first days as he was embarking on an engineering degree. “I had no idea how my professor was going to be

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Your Accessibility Strategy: External vs Internal

With lawsuits in the U.S. such as the National Association of the Deaf against Harvard and MIT and Netflix, there’s increasing pressure to consider online spaces “places of public accommodation” in terms of the ADA and other regulations regarding accessibility. The precedents are murky (Netflix, for example, settled with a legally binding consent decree, but the

Best PracticesEducationEnterprise

How to Make Great Video: Getting Great Audio (Intermediate Level)

Part of an on-going series about how to make great videos, without needing specialized tools. Read more here. Last time, we talked about the easiest ways to make sure your video has good sound quality. Today, let’s get a little more technical and talk equipment. Not professional equipment—we’re not going to recommend you go out

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Increasing Sales with… Interactive Video Quizzes?

There are plenty of ways for a business to increase sales. Developing competitive advantages, better marketing, greater incentives for sales staff, amazing promotions and deals, and making sure current customers stay happy and make big impacts. And that’s just the tip of the iceberg. But most of these strategies have a single failure point in common:

Best PracticesEducationEnterprise

How to Make Great Video: Getting Great Audio (Beginner Level)

Part of an on-going series about how to make great videos, without needing specialized tools. Read more here. In the last segment, we talked about why it’s so important for your video to have really great sound quality. Today, we’re going to talk about some of the easiest ways to ensure your video’s sound is