Enterprise

Professional Services and You: What Do Professional Services Do, Anyway?

Larger organizations who adopt video must integrate this technology and its capabilities with their business processes and internal policies. Doing so is instrumental to getting buy-in from IT, and acceptance and adoption from end-users. However, it’s a challenging task. While internal IT knows its own structures very well, sometimes specialist knowledge is required to integrate

Enterprise

Looking at the Latest Video Trends for Insurance

I’ve been thinking a lot about technology trends and their impact on the insurance industry as we prepare to attend the Dig|In Conference (The Digital Future of Insurance) on May 10-12 in Austin, TX this year. Over the past 24 months, Kaltura’s most rapidly growing sub-vertical has been insurance. Our clients range from Nationwide, MetLife,

EnterpriseIndustry News

Using Video to Get Closer to Customers

In a recent Forrester Research report, “Enterprise Video’s Future Aligns with Customer Obsession,” Forrester analysts tackle the issue of how to use video to support a customer-obsessed culture. They note that to do this right, a unified video strategy is necessary to personalize the video experience for both customers and employees. Using live and on-demand

Enterprise

The State of the Art of Video for HR

Video has become one of the most powerful tools in an HR department’s toolkit. When I asked delegates at this year’s HR Strategy Forum—which brought together HR Directors, Heads of HR and other senior HR executives—over 90% indicated they were already using video in some capacity within their organisations.  I was at the HR Strategy Forum

Best PracticesEnterprise

Video for Insurance Companies

Meet us! We’re heading to the Dig|In Conference (The Digital Future of Insurance) on May 10-12 in Austin, TX. The insurance industry is expanding; staying at the top of the market is no simple feat! Competition is coming from all angles and digital disrupters are creeping around every corner to grab their share of the market.

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What Makes for a Women-Friendly and Productive Workplace?

It’s terribly unfortunate that even in this day and age, women have yet to be completely incorporated in the tech world. The territory is still considered male-dominated, with women occupying less than 30% of tech jobs, according to the Huffington Post (July 2016). There’s a correlation there with a series of disturbing harassment cases that

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3 Reasons Businesses Have Video Delivery Problems

There are a host of reasons why a business might have video delivery problems. They range from outdated players to poorly formatted videos to physical problems with the network. But as more companies use video for more use cases, it’s increasingly important to have a video delivery strategy. It’s one thing to have the occasional fuzzy video

Best PracticesEducationEnterprise

How to Make Great Video: Brainstorming for Your Next Video

Part of an on-going series about how to make great videos, without needing specialized tools. Read more here. In the last post, we finished editing your video. That’s it! You’re done! Now, it’s time to start thinking about your next video. Sometimes, it’s obvious where to go next. If your first video was the beginning

Enterprise

Video Marketing Metrics Matter: CMMA Metro Meetup

Video is a huge part of the marketing mix for most organizations. It offers a great opportunity for greater engagement with audiences. But how you define “engagement” can vary from one organization to another. Perhaps even more important, engagement can be a difficult thing to measure. So for most marketers, engagement metrics are a critical

EnterpriseIndustry News

The Great Video Convergence

One of the biggest stories in technology today is convergence. The number of technology stacks used by the average business has increased to the point of becoming unsustainable. Now, these stacks are starting to blend together, as vendors offer products with increasingly wide ranges of applications. It’s clear that in the future, companies will be