We’re a month into 2017, and some definite trends are shaping up for enterprise technology. Here at Kaltura, we’re interested in seeing how those trends in particular are going to affect video. What should we expect to see in the remaining 11 months of the year in terms of enterprise technology trends?

1. Greater emphasis on collaboration tools.

Today’s ever-connected world is looking for more efficient ways for groups to work together. Look at the meteoric rise of Slack, for example.

What do the experts have to say?

“Neither business social networking nor the chat-room type of workplace communication is anything new. However, Slack, a business-focused messaging platform provider, shook things up by evolving messaging apps beyond simple text communication tools to include commerce, file sharing, artificial intelligence, and more. Soon enough, its unprecedented growth enticed some big players like Microsoft and Facebook to enter the market as well. You know you’re doing something right if what you do can bring those players to your table. ” – CMS Connected

“More exciting, though, is the notion that machine learning might enable collaborative platforms to gather people, resources, and data in an organization to form workgroups on the fly, which is an idea that Zorawar Biri Singh put forth in a recent InfoWorld interview. Silo-busting collaboration is the key to digital transformation.” – Infoworld

What does this mean for video?

Using video for collaboration is definitely having a moment. As tools like Slack add video, expect to see more emphasis on video for personal connection. For a longer lasting impact on the organization, though, consider the video portal. An archive of easily organized and searched VOD content makes it easy to build up institutional knowledge, while social tools encourage collaboration.

2. VR and AR start to make a real impact.

The reports from CES about VR verged on breathless. Virtual Reality (and its cousin, Augmented Reality) may finally be here.

What do the experts have to say?

“Pokémon Go is fun—but we all expected it to change the way we can use augmented reality (AR) and virtual reality (VR) in the marketplace of ideas. This year, we will see AR and VR get more mainstream use. There are AR and VR devices in early stage development, but expect versions of AR and VR to pop up everywhere in the upcoming year. In fact, Amazon Go has already hit the ground running by leveraging some of this tech.” – Forbes

“ In fact, according to the new Worldwide Semiannual Augmented and Virtual Reality Spending Guide from the International Data Corporation (IDC), worldwide revenues for the augmented reality and virtual reality (AR/VR) market will grow from $5.2 billion in 2016 to more than $162 billion in 2020.  The technology is expected to reach critical mass in healthcare delivery, product design and management-related use cases.” – CMS Connected

What does this mean for video?

Virtual Reality is a next step for video. Using VR for training, sales, remote management, and more will be a game-changer. Expect the see cutting edge companies taking advantage of less expensive tools like Google cardboard, not just for marketing stunts, but for actual core business processes soon.

3. Analytics and AI drive decisions.

As more processes get automated, they’re becoming smarter. Machine learning will take the data gathered by increasingly targeted analytics and use it to improve processes in everything from healthcare to customer service.

What do the experts have to say?

“Artificial intelligence seemed like the stuff of movies not too long ago. Machine learning done by AI is an even greater leap. By 2017, however, expect more systems that can actually learn and change their behavior—leading the way for more intelligent devices.” – Forbes

“How is AI already being used by businesses? IBM Watson’s Engagement Advisor tool is designed specifically to enhance customer service. Saffron Technology, which Intel acquired in October 2015, claims that it used its AI to help a leading insurer save hundreds of thousands of dollars in fraudulent auto insurance claims. Machine learning, a subset of AI, can understand and learn by using algorithms to detect patterns, and then predict outcomes and potentially operate autonomously, as Gartner analyst David Cearley notes in Forbes. Google is using machine learning to cut energy costs at its data centers.” – Biz Tech Magazine

What does this mean for video?

It’s time to get serious about video analytics. Just checking the number of plays is no longer enough. Today’s analytics can tell you much more, including who’s watching, where they’re tuning in from, how much of the video they completed, and at what point they bounced. Adding features like interactive video quizzes brings accountability to a whole new level. The key is to actually track and learn from the numbers. It’s all too easy to ignore them. But by paying attention, you can learn valuable information about your audience and what is and isn’t resonating for them.

4. SaaS and PaaS fuel the cloud migration.

X-as-a-Service is becoming increasingly popular. Rather than depending on the IT department for maintenance and upgrades, turning the entire responsibility over to a managed service reduces a lot of headaches. Moving more of the business to the cloud takes the load off internal servers and makes it easier for the ever-more-mobile workforce to keep working on the go.

What do the experts have to say?

“SaaS and PaaS also are getting closer as digital transformation enters all lines of business looking to innovate on top of standardized SaaS solutions.  Finally, customers will be operating in a hybrid on-premises and cloud world for a number of years, so integration is table stakes for enterprises.” – CIO

“Cloud adoptions will be transforming to cloud-first strategies. Investing in cloud-first technology will mean substantial benefits for businesses, including reduction in hosting and equipment costs, increases in capacity, streamlined operations, enhanced collaboration, and increased productivity. I believe cloud-first is key to keeping your company agile.” – Forbes

What does this mean for video?

Video-Platform-as-a-Service, or VPaaS, is now an option for businesses looking to incorporate video into their workflows and products. It reduces many of the complexities involved in handling video at scale: ingestion, transcoding, metadata, playback, distribution, analytics, accessibility, monetization, security, search, interactivity and more. 

Even if building in a video platform is a little more than businesses are ready to take on, video as a SaaS solution offers a host of benefits. Cloud-based video solutions offer flexibility and scalability, with easy delivery around the world.

5. Hyperconvergence pulls things together.

As platforms and services have proliferated unchecked, many organizations are feeling overwhelmed. A simple, unified solution is increasingly appealing.

What do the experts have to say?

“Hyperconverged infrastructure (HCI) — in which computing, storage, networking and virtualization capabilities are all preintegrated and controlled by a single management layer — is being widely adopted. According to research firm 451 Research’s “Voice of the Enterprise” survey of IT buyers, hyperconverged infrastructure is currently in use at 40 percent of organizations, and analysts at 451 expect that number to rise substantially over the next two years.” – Biz Tech Magazine

What does this mean for video?

Even if a company is not ready to put all their eggs in one management layer basket, there’s a lot of room for consolidating video platforms. Choosing a single system that can handle live and VOD, internal and external video for multiple use cases across multiple departments can go a long way towards alleviating some of IT”s headaches. It also makes it easier for employees to find and share content, encouraging reuse and reducing expenses. 

Conclusion

Video is increasingly a key part of enterprise technology strategies across every department. So it’s not surprising that the big enterprise technology trends are also going to affect enterprise video. The next year has some truly exciting developments in store. In the end, it seems likely that video will be more powerful – and more popular – in the enterprise than ever.

Interested in hearing more about trends in enterprise video? Check out the webinar “Predictions for Enterprise Video in 2017.”

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