Changing TV monetization

We Live in Interesting (TV) Times

It used to be a simple. TV shows were produced by a set of studios. Then, media was then broadcast by a set of national and international big name broadcasters, and consumed by viewers according to a simple program schedule in set top boxes. To monetize, you included ad-breaks in the show. Most importantly, the success

virtual conference
Best PracticesEnterpriseKaltura Connect

Virtual Summit: A Conference Without Borders

A customer conference is the one time a year when you get to connect face-to-face with many of your customers. For many companies, this is the single largest marketing activity of the year. Companies use these to launch new products, to share thought leading ideas, to introduce a new executive, to establish their brand, and

Video production tips
Best PracticesEducationEnterprise

How to Make Great Videos: What Do I Wear in My Video?

Part of an on-going series about how to make great videos, without needing specialized tools. Read more here. You know what your video is going to be about. You know what equipment you want to use to record it. But before you start setting up your recording, you have one more thing to plan—what are

Live video and webcasting

Live from Your Desk

Homer Simpson held a live video Q&A session with his audience last week. Live broadcasting has become so prevalent, even cartoon characters do it. We’re used to thinking about live broadcasts in the context of TV or special events. Live broadcast used to be in the hands of professional production teams only. Things are changing…

OTT TV monetization
AnnouncementsKaltura ConnectMediaOTT

Video Monetization in the Age of OTT

“In 2015, Netflix accounted for about half of the overall 3% decline in TV viewing time among U.S. audiences” – Variety “[T]he global OTT market [is] primed to grow from $28.04 billion in 2015 to $62.03 billion by 2020” – RapidTVNews “Over-the-top (OTT) has emerged as the fastest-growing segment of video advertising views” – MediaPost

Video Platform as a Service

Video Everywhere: Introducing VPaaS

Video is already a significant part of today’s everyday workflow. It’s how we entertain, inform, and connect with each other. It’s a tool used across organizations—for marketing, HR, safety regulations, corporate communications, client relations, training, community building, knowledge sharing, archiving, securing facilities, managing inventory and more. Companies from all industries increasingly expect video to be

How leading companies use enterprise video
AnnouncementsEnterpriseKaltura Connect

Joining the Enterprise Video Revolution

Video is everywhere in the enterprise. Businesses are increasingly using video in every department, for use cases as diverse as public earnings calls, customer instructions, compliance training, marketing, team meetings, knowledge retention, corporate events, onboarding, and team building. Around the world, companies are creating exciting new uses for video to improve communication and boost their

Kahn Academy lessons

Capture, Flipped Classrooms, and Leveraging Video

Last month, I had the opportunity to get in front of Sal Kahn of The Kahn Academy to talk capture and some of the challenges of flipping the classroom.  For those of you who don’t know, The Kahn Academy is a non-profit education organization created in 2006 with the aim of providing a “free, world-class education for

Online video event
AnnouncementsCommunity EventsDevelopersEducationEnterpriseKaltura ConnectMediaOTT

Kaltura Connect Registration Now Open!

The future of video is here. Each year, Kaltura Connect brings together developers, designers, and decision makers to exchange their latest insights and chart the future course of online video. Once again, to accommodate our ever-growing global community, we’re hosting three industry-specific virtual events on our own webcasting platform. May 19: Kaltura Connect Education Virtual Summit

Video production tips
Best PracticesEducationEnterprise

How to Make Great Videos: Deciding What Format to Shoot In

Part of an on-going series about how to make great videos, without needing specialized tools. Read more here. So you’ve planned out the content of your video. Now you need to decide what format to shoot your video in. By this, we don’t mean to debate the merits of 35 mm film. What we mean