Becoming a Kaltura Exchange Partner is a milestone in the progress of our service, but more importantly it may prove to be a signpost to the direction in which video will go in the months and years ahead.
Video has been an effective medium right from the start. When videotape appeared in the 70’s and VHS won market dominance over Philips and Betamax, it moved the game on from having to tune in to a broadcast at a set time to allowing viewers to watch what they want when they want.
The controls over the video player at that time were essentially Play, Pause, Stop. This has hardly changed since, despite the introduction of newer formats including Laserdisc, CD, DVD, Blueray etc.
Improvements in bandwidth and compression rates suddenly made online video viable soon after the turn of the century, with online video consumption growing massively from 2005. So the medium improved but the viewer controls remained Play. Pause, Stop.
Our objective at Quicktvpro is to use this platform to make our interactive video app accessible to a community of professional video publishers, allowing you to move your videos on from Play, pause Stop to a full interactive experience for your users. Take a look at this short video for an overview of the Quicktvpro app in action:
This has clear benefits for e-tailers but goes much further, particularly for e-learning productions as delivers compliance and trainee stats in a way which has not previously been possible. For example, Forms can be introduced to the video and questions asked which trainees must complete qualify. All of the data on responses and course completion is delivered to the publisher via an Analytics service.
There are many more benefits to interactive video, not least the improved viewer experience and enhanced production values. The point is that Kaltura in making this platform available and Quicktvpro in providing a powerful interactive video plug-in for both recorded and live video is a great example of the way the industry is going, shedding the constraints of all previous video formats, empowering video publishers and pointing the way to the future.
To learn more about the integrated solution take a look at the Quicktvpro Kaltura Exchange listing or contact us at