The Most Popular Enterprise Video Use Cases

Two weeks ago, we released our fourth annual State of Video in the Enterprise 2017 report. We’ve already shared an infographic showing some of the highlights of how companies around the world are using video, but in the next few weeks, we’re going to dive into some of the details. First up: enterprise video use


Calling Customers to Action

Marketers don’t need to be told about the importance of video. But video has come a long way from the days of TV only, and it’s more powerful than ever before. It’s time to explore some of the ways that video can be made even more effective, through every stage of the marketing funnel.     Want to

Best PracticesEnterprise

Video for Insurance Companies

The insurance industry is expanding; staying at the top of the market is no simple feat! Competition is coming from all angles and digital disrupters are creeping around every corner to grab their share of the market. Top insurers are finding new and improved buyers. These buyers are savvy and they expect low prices along


Video Marketing Metrics Matter: CMMA Metro Meetup

Video is a huge part of the marketing mix for most organizations. It offers a great opportunity for greater engagement with audiences. But how you define “engagement” can vary from one organization to another. Perhaps even more important, engagement can be a difficult thing to measure. So for most marketers, engagement metrics are a critical

Kaltura Stories

Mastering the Science of Marketing

I guess I’m a marketer now. Six months ago, Kaltura was looking for a digital marketer to expand its quickly growing marketing department. I’d never done marketing before – my most recent position was as COO of a brand new startup. There, I did everything, from sales to customer relations to putting together the acquisition


Show Me! Why Video Is Best for Corporate Communications, Training and Marketing

During my career as a professional videographer, editor, and producer, I learned first-hand the power of video. Minor tweaks in the framing of shots, the timing of sequences, or the lighting of an interviewee made a big difference. I could grab the viewer’s attention, hold it longer, and improve the impact of my message.  While

AnnouncementsEnterpriseIndustry News

Leader in Online Video Platforms for Sales and Marketing Report

Today we were pleased to announce that Kaltura was among the select companies that Forrester Research Inc. invited to participate in its report, The Forrester Wave™: Online Video Platforms For Sales and Marketing, Q4 2016. In the report, Kaltura was cited as a Leader. According to the report: “Kaltura is an all-in-one product that excels

Best PracticesEnterprise

What Will the Workplace Look Like in a Video World?

Video communication is more popular today than the written word. Marketing video has been around since the introduction of TV; in more recent times, we’ve gotten accustomed to video conferencing, enabling those at distance to feel present and connected. But today’s workers increasingly see video not as a sometimes-tool, but as an all-the-time, “I need to have it

Best PracticesEnterprise

Marketing for the Future

Online video is quickly becoming the common medium of our age, challenging marketers to rethink their strategies and toolset, and presenting them with new ways to engage their audience. As I write this, my 6-year-old daughter is watching a lecture on iTunes U to complete an assignment about elephants; my 8-year-old is on YouTube, learning

Best PracticesEducation

4 ways to take campus video to the next level

Only a few years ago, if campus video was used for more than the occasional film clip in class, it was cutting-edge. In today’s world of flipped classrooms, MOOCs, and student bodies who prefer YouTube stars to conventional media, it takes a little more effort to stand out. What are some ways that educational institutions can