Most of us have heard of this thought experiment: “If a tree falls in a forest and no one is around to hear it, does it make a sound?” Here’s my thought experiment: what happens if you publish a video but no one watches it? Philosophical musings aside, video is the most effective communication technology
Producing video content is no longer restricted to the largest organizations with extensive resources. Proper lighting, an external microphone, and a modern smartphone make it possible for even the smallest teams to create quality videos. While video has been proven again and again to be the best way to engage an audience, reaching your audience
In the last post in Maximizing video SEO series we discussed how to take advantage of Kaltura’s platform and to make search engines understand the videos on your site. This post will guide you how to make search engines identify your video chapters, thus recognizing more data from your video and increasing your video SEO.
Originally a term coined by Saleforce.com CEO Mark Benioff, the “Social Enterprise” has become an increasingly hot topic these days. Jive, Yammer, and existing incumbents such as Microsoft and Salesforce.com are delivering social enterprise applications to allow employees, vendors, and partners to work and communicate more efficiently across time zones, languages and geographies.
Introduction to Video SEO (Search Engine Optimization) Kaltura provides the means to achieving optimal Video SEO utilizing cutting edge Video SEO techniques. This post introduces you to Video SEO, and shows you how to use Kaltura’s tools and capabilities to achieve the best Video SEO results possible. Why Video SEO? There are many good